Payment link: the advantages of this feature
20/08/2021Check out some reasons to adopt payment links when billing products or services
The e-commerce market is the main driver of payment innovations and has been achieving increasingly impressive numbers year after year. Payment link is one alternative for completing online sales in a practical, secure, and customizable way. It allows you to close deals on and off an e-commerce platform and becomes an ally for consultative services. With this article, you will learn about the particularities of payment links and how they can help boost your sales.
How can generating a payment link benefit your business
In 2020, the need for social distancing made online shopping even more popular. In Brazil, 70% of consumers interviewed in a survey by Freshworks – an American relationship software company – claimed to have switched from face-to-face to virtual sales. Furthermore, 69% of Brazilians intend to maintain this new habit after the public health situation returns to normal. The Ebit | Nielsen’s 43rd Webshoppers study showed a 41% growth in e-commerce revenues in 2020, indicating that the segment had a disruptive year.
In other words, the data indicate that online shopping will come more and more naturally to Brazilian consumers. This also means that the sales process will need to be more fluid and uncomplicated. The explanation is logical: If there are no more barriers for customers in reaching an online sales channel, then some bottlenecks cannot appear during the purchase journey, such as at the payment stage.
The payment link is a feature that can simplify the way your business makes collections; the automation solution is able to direct the consumer to a checkout page with just one click!
Three examples of using the Payment Link in practice
Payment links are the perfect tool for remarketing campaigns. This strategy is often adopted to reverse cart abandonment; that is, when the consumer shows interest in a certain product but does not buy it in the end. Sending a payment link for the item may reverse the situation. When the customer does not need to go through the entire purchase path within e-commerce all over again, the chance of them becoming distracted or giving up on the purchase is lower. Therefore, payment links are a way to encourage the decision-making required for the conversion.
Moreover, this feature enables the development of other sales channels in addition to the virtual store. A payment link can be sent through social media, email, SMS and messaging applications such as WhatsApp. Companies that are focused on B2B or consultative selling, offering greater and more humanized support to their customers, can take excellent advantage of this tool. It is important to note that WhatsApp is installed on the smartphones of 99% of Brazilians, who constantly interact with brands through the app. According to an Opinion Box survey, 54% of users have purchased products via WhatsApp, making the payment link a great ally for these transactions.
Segmenting the customer base and creating exclusive promotions for a specific group is a way of building loyalty. Payment links are a good option for this too. By generating a single link for each customer, it is possible to maintain control over the action and prevent people toward whom the action is not directed from benefiting from it.
Payment link: how it works
When a consumer receives a payment link, all they need to do is click on it and enter the requested details at any checkout, such as personal information, delivery address, and data regarding the preferred payment method. Payment links can offer options such as credit, debit, bank transfer or pix, for example.
From merchants, generating a payment link requires contracting a payment platform that offers this option. In most cases, it is possible to customize the platforms with the brand’s identity and adapt the options offered to the customer, such as creating a payment link that only works for payment by credit. A merchant dashboard is available for managing these features and monitoring the transactions.
Bexs Banco helps international businesses to charge with payment links
With Bexs Dashboard, in addition to issuing payment links in a simple and straight forward interface, you will be able to access the Brazilian e-shopper market much more efficiently. Your customer will be able to opt for all local payments, such as bank slip and Pix. Furthermore, the checkout page is user-friendly and the amount is already converted to reais, with all fees included, providing a completely local payment experience. Then, you can receive your sales payments in the currency of your choice, anywhere in the world. Talk to our experts and find the perfect solution to sell in Brazil!