Find out which niches are most sought after by Brazilians in online shopping and which are the most sold products on the internet for this audience.
For some time now, Brazilians have surrendered to online shopping. The proof of this is the succession of records broken, year after year, by the e-commerce sector in Brazil. Since 2010, there has not been a single year without growth compared to the previous 12 months.
In 2020 it was no different, but it was even more special. Factors such as increased free time and social isolation, consequences of the pandemic, led to the highest growth rate of e-commerce in Brazil so far: 41%. There were 87.4 billion reais in sales, according to Webshoppers 43. The study, carried out since 2001 by Ebit | Nielsen, counted on the participation of Bexs Banco in the last calculation.
But, after all, what are the most sold products on the internet for the Brazilian consumer? How are virtual stores managing to reach such high levels in sales? These are some questions that we will answer in this article. If you want to expand your business to Brazil and get to know this audience better, read on and get powerful insights.
Analyzing the type of product that attracted the most attention from the public in the last year can be a way to predict what is worth investing in the future. In other words, knowing which products performed well in sales helps the entrepreneur to get to know consumers in a particular location better and choose a niche to start a new e-commerce or add categories to an existing store.
Analyzing the sectors with the highest revenue in 2020, the segments are organized as follows:
Among the products that sell the most on the internet, we can highlight:
In the third half of 2020 alone, 13.4 million smartphones and 745,200 feature phones (devices with fewer resources) were sold. The data are from the consultancy IDC Brasil, which points to a 10% growth compared to 2019. The reasons for the increase in demand may be related to the greater need to follow events online, which arose with the pandemic.
In May 2020, the consulting firm Conversion analyzed the top 50 Brazilian fashion e-commerces and saw a 51% growth in audience compared to the previous year. Together, they totaled 1 billion visits. Features that bring the consumer closer to a physical experience, such as the measurement chart and videos showing the parts, can help increase sales. In addition, it is advisable to offer a simple and clear exchange and return policy.
The need to transform the house into a working environment was an additional boost in the sale of computer equipment. The Webshoppers survey found a 41% growth in revenue from this niche. Support for notebooks, printers, and mouse are some examples of products that are at the top of Amazon sales in this category.
A subdivision of the computer category that also saw an opportunity for growth in the pandemic was the games sector. A study by the Brazilian Electronic Commerce Association (ABComm) found an increase of 434.70% in the online sale of games and toys. The trend should continue steadily for at least the next two years. According to the consultancy NewZoo, the turnover of this segment should exceed 200 billion dollars by 2023.
With sales 53% higher than 2019, the furniture and decoration sector also had a 24% increase in the number of orders, according to Webshoppers. Spending more time at home, the Brazilian identified the need to have more comfort. The virtual stores that best meet this demand are those that offer good installment conditions and have logistics solutions that provide fast deliveries.
More and more orders registered, average tickets getting higher and higher. The development of e-commerce in Brazil involves technical and behavioral issues. The country registers 134 million internet users, according to the 2019 TIC Domicílios Survey. That is, about three out of four Brazilians have the potential to become consumers in an online store. Smartphones are used by 99% of respondents, which gives clues about the type of experience that e-commerce needs to offer to serve this audience.
M-commerce or mobile-commerce was responsible for 106.6 million orders, reaching a turnover of R$45.9 billion. You can no longer ignore the need to have an online store optimized for mobile devices.
Online shopping via smartphone is an alternative for the inclusion of the public of classes C, D, and E, which even without desktop equipment, can move large numbers. In 2018, Ebit already estimated that, together, class C and D would be responsible for almost 80% of what is sold on the internet.
Department stores had more significant revenue gains compared to other e-commerce niches in 2020. Webshoppers points to a 43% growth in the total of orders placed in e-commerce of this type, in addition to 55% more in sales. Most importantly, department stores accounted for 84.3% of 2020 online sales.
Not by chance, the largest e-commerces in Brazil in 2020 are department stores. Mercado Livre, Americanas, and Amazon registered impressive numbers of visitors: 525.8 million, 219.9 million, and 117.7 million, respectively. The main feature among the three — and that can serve as inspiration for other online stores — is the immense variety of products in the catalog. In addition, they offer a strong architecture in organizing the items into categories, which facilitates the users’ experience, free shipping options, and open platform to the marketplace.
Mercado Livre has recently created new categories, following consumer trends, such as sustainable products. Americanas bets on Cross Border, Americanas Mundo, to expand the range of items offered. Amazon is now reaping the rewards of the expansion project announced in 2019, when it started direct selling operations in Brazil.
You have already noticed that Brazil is an open field for new business possibilities. But to achieve success in this territory, it is necessary to go further. It is not enough just to be aware of the trends in online shopping and to know how the Brazilian public behaves. It is also necessary to offer payment methods adapted to the reality of the location. After all, it is not enough to attract a new audience without giving them the necessary tools for conversion.
Bexs specialists are ready to present all solutions in local payment and guide you in choosing those that make sense for your business. Sell in Brazil and receive it anywhere in the world. Contact us and find out how!