See the latest Webshoppers 41 figures from eBit|Nielsen, which is the largest survey of online sales in Brazil.
With sales growth of 16% in 2019, Brazil’s e-commerce industry delivered its best growth of the last five years. That was the conclusion of the 41st edition of Webshoppers, which has been published semiannually by Ebit|Nielsen since 2001. The study, which serves as a compass for the sector, points to a trend of continued growth in online sales in Brazil.
Total sales volume last year came to R$ 61.9 billion, while the number of orders grew by 21%, to 148 million, the highest level since 2013. The successful period positions the e-commerce sector as a market in frank expansion, while representing a safe harbor for growth, in contrast to the country’s overall economic scenario.
The study identified a series of new behaviors and trends among Brazilian consumers. For example, it showed that Black Friday is the most important date for online merchants. With sales of R$ 3.21 billion, the aggressive promotions have become part of the country’s consumer culture and have successfully overcome more cautious consumers, serving as a crucial moment for winning over new e-shoppers. Coming in as a far second was Christmas, with sales of R$ 2.6 billion.
Another important point was the 4% drop in average ticket, which is the worst performance in this indicator since 2013. The explanation is simple: more than 10.7 million people made online purchases for the first ever during the period. The average spending of new consumers was 7% below that of seasoned buyers, which weighed on the result.
The data also showed strong growth in sales made using portable devices. M-commerce, as purchases via mobile devices is known, registered impressive growth of 55%. The segment’s sales volume of R$ 25.9 billion already corresponds to nearly half of all online sales in Brazil.
However, perhaps that most dramatic growth was observed in cross-border e-commerce, which consists of online sales of products from international merchants. Sales volume on international e-commerce platforms grew by 67%, to R$ 12.9 billion, accounting for 17% of Brazil’s total e-commerce sales. The new record confirms the segment’s strong growth trend and highlights the importance of offering local payment means to consumers eager to make purchases from around the globe.
The expectations for 2020 already are mounting for even stronger results, with consumers already turning more and more to online shopping in response to the global pandemic. The initial numbers captured by the study confirm this perception: Online sales grew by 48,3% in the period from March 17 to 27 in relation to the same period last year. People were forced to resort to e-commerce during the crisis, which spurred exponential growth in the number of e-shoppers and drove sales volume growth on digital platforms.
And this robust trend in the industry is expected to continue and intensify even after the pandemic. As such, it is important to understand how digital payment platforms can make your customers’ sales journey more fluid and leverage e-commerce sales in Brazil. Click here to learn more about Bexs Bank’s cross-border payment solutions.
Luiz Henrique Didier Jr. appointed Executive Director (ED) of Ebury in Brazil following acquisition which builds on the fintech’s global […]
Client inputs the details of their payment method, such as credit card number, validity date and security code, […]
Embedded finance refers to the integration of financial solutions into ecosystems that are not originally financial. It brings advantages such […]
The event held in Las Vegas on October 22-25 will gather leading global brands from the fintech ecosystem.Money 20/20 event […]
Black Friday and Singles’ Day: 5 tips for success on these commemorative retail dates! The most important retail […]
Check out the data about cross-border e-commerce in Brazil and find out how to sell products to clients in other […]
See step-by-step instructions for joining this international marketplace and taking advantage of Amazon’s consumer base to sell on cross-border ecommerce. […]
See the product categories most wanted by Brazilians and get other insights about a market that has already taken to […]
See the latest developments in simplifying international financial transactions, including cross-border remittances. Since its official launch, in November […]
The Webshoppers 47 report details e-commerce figures in Brazil, which remained stable. Of the 108.9 million consumers, 72% make cross-border […]
Learn more about the changes in foreign exchange regulations to simplify international remittances for individuals and companies. The […]
Discover Amazon Seller Central see how the tool can transform your virtual store into a cross border e-commerce via the […]
Learn about the key changes brought by the bill approved by Congress and their impacts on the Brazilian crypto market. […]
Brazil’s payment option universe is marked by exclusive options, such as Pix, and well-consolidated habits. Learn about this market’s particularities. […]
See how your cross-border e-commerce can benefit from integrating NuPay for Business into your checkout: payment via Pix and in […]
Does your e-commerce payment provider offer boletos as an option? See three situations where payment via bank payment slip becomes […]
A payment API facilitates your company’s routine and benefits customers with a wide range of payment methods. Know more! […]
Learn about Brazil’s online instant payment system, check out the latest data and see how to offer this payment option […]
See the recent data on cross-border e-commerce in Brazil and discover how to offer the payment means preferred by this […]
Check out what we know so far about international Pix. New function of instant payment method is under development and […]
Discover what Double Eleven – or Singles’ Day – is and how this special Chinese date can be an excellent […]
Discover how an online payment platform can help your operations and how easy it is to make cross-border payouts to […]
Popular in the US since the 90s, cashback has never been bigger in Brazil. Discover how this feature can benefit […]
Open Finance is an evolution of Open Banking in Brazil. Find out how the country’s open data sharing environment works. […]
More fluid FX transactions are one of the conveniences of FX as a Service. Learn more about the advances in […]
Learn more about crypto payments and how cryptocurrencies are evolving in Brazil and around the world from investment opportunity to […]
Find out more about omnichannel, methods of integrating your sales channels and the advantages for your online business. If […]
Find out how to optimize your local or cross-border e-commerce payments and what makes transparent checkout the best option for […]
Are you split between a Payment Service Provider or payment gateway for your online business? Here are 3 characteristics making […]
Find out what live commerce is, how it can boost your local or cross-border e-commerce business and what you need […]
While NFC contactless payments have been widely adopted by physical retailers, QR Code payments are a local and cross-border e-commerce […]
Learn about chargebacks, how they can impact your e-commerce business and how to minimize payment reversals. The overall […]
Find out how to increase data security using antifraud solutions for online payments. Trust is a critical factor […]
Discover new online payment options and check out the data on Brazil’s Open Banking The last of Brazil’s […]
Credit in purchases, which have been very popular in Brazil for quite a while, are also a recent trend in […]
Find out what a payment service provider can do for your business and what to consider when choosing a solution […]
Discover what PCI Compliance/DSS is and why is it important for e-commerce. PCI Compliance, PCI DSS or Payment […]
Check out key data on Brazil’s e-commerce and Black Friday, as well as insights on how to achieve this market […]
Find out what social commerce is and how this channel can help your business grow. After social isolation […]
Check out some reasons to adopt payment links when billing products or services The e-commerce market is the […]
See how the money transfer through message application works and WhatsApp Pay impact on Brazilian payments. Since May […]
Check out what is already known about Digital Real and the possible impacts of digital currency in Brazil Digital […]
Find out the difference between recurring and installment payments and which of these payment methods is right for your business. […]
Do your e-commerce customers back out when it’s time to pay? Understand how to get around that behavior. […]
A summary about the news and the possibilities of transformation of the Brazilian Financial System.
Welcome to the Chinese new year 4719, ruled by ox and the metal element. Understand more about this date and […]
Even with the pandemic and the exchange rate fluctuation, online shopping from China is a growing trend that will continue […]
We explain payment gateways and payment providers (PSPs) to help you choose the best e-commerce option. Payment […]
Record digitization and a thriving innovation ecosystem. Understand the reasons for placing the region, and especially Brazil, in your expansion […]
The already growing demand increased with the pandemic, but the bottlenecks in payments for software impact the daily life of […]
Understand what pix is, how it came up and what is its impact in the future Brazilian payment market.
Double Eleven is celebrated in China, breaking sales records every year, and is now consolidating expansion to Brazil.
Partnership between Bexs and PayMyTuition optimizes payments for foreign courses, expanding access for Brazilians.
See data research on the unbanked in Brazil and find out how digital payment technologies have streamlined access to financial […]
Learn more about this trend from the United States that has become one of the biggest shopping dates in Brazil, […]
The partnership between the company and Bexs Bank demonstrates the importance of adapting to the market with growing demand for […]
How the coronavirus outbreak has accelerated the digital revolution in education globally and the barriers to consolidating this learning tool.
Our CEO, Luiz Henrique Didier Jr., presented on The Paypers some articles about payment industry and solutions, on the particularities […]
Bexs Bank brings insights about this segment that transformed cultures around the world, posts double-digit annual growth and shows highly […]
The barriers in companies for transactions involving forex hinder internal processes and the productivity of areas.
Learn more about installments, an unique method commonly adopted by Brazilians to purchase a wide range of goods and services.
Learn more about the subscription business model that is changing consumption patterns and remaking the economy.
Learn more about the importance of APIs to international business strategies and cross-border payment processing.
Brazilians are gaining more access to various products from Chinese online merchants thanks to easier payment and delivery process.
Bank slip is a payment method that is part of the daily life of millions of Brazilians. Find out all […]
Brazilian consumers are increasingly engaged in buying various products at competitive prices from international websites, despite the logistics and customs […]
The e-commerce market in Brazil is huge, but companies aiming to operate in the country must understand peculiarities regarding buying […]
In the world of payments, each country has its particularities. Brazil is no exception.