Black Friday and Singles’ Day: 5 tips for success on these commemorative retail dates!
Although there is still some time to prepare (Black Friday is on the last Friday of November while Singles’ Day is on November 11), your company must be ready and fully organized to obtain satisfactory results.
Today we will explore everything about Black Friday and Singles’ Day in Brazil. Check out the next topics:
Singles’ Day was created in 1993, at Nanjing University, located in the east region of China. At first, it started as a joke to respond to couple-centric celebration dates around the world, but over time became a date celebrated not only across China, but also a relevant retail shopping date internationally.
In Brazil, more specifically, Singles’ Day was launched in 2019 by AliExpress. Today, companies with cross-border operations, such as Americanas, Shopee and Shein, take advantage of the opportunity to offer discounts and benefits exclusively for the Brazilian market.
Meanwhile, Black Friday, which is much more popular in Brazil and worldwide, was created in the United States in the 1990’s and gained strength at the turn of the millennium, becoming a very important commemorative date for U.S. retailers. Black Friday arrived in Brazil in 2010, but only in 2012 began to gain traction and adoption.
Singles’ Day has gained traction in Brazil mainly as a way to prepare for Black Friday, which currently is more successful. According to Rakuten Advertising, in the period over 36,000 orders were made on average in a single day through ads about Singles’ Day appearing in its network of affiliates – content producers that publish ads in exchange for commissions for sales or clicks.
Meanwhile, Black Friday has been obtaining increasingly impressive results with each passing year. The Neotrust report about Black Friday in 2022 in Brazil provides important data worth noting:
It becomes clear, therefore, the importance of adequately preparing for these year-end dates, since they can generate significant gains for your business. However, how can you do this more effectively? Bexs has some interesting tips for you in the next topic!
To obtain sales success, your business must have efficient operations. You have to streamline all elements of the process, ensuring:
According to data from Statista, logistics operations have and will continue to be the backbone of the domestic and international retailing. With investment of EUR 8.4 billion by end-2021, this figure should increase to EUR 13.7 billion by 2027.
To effectively capture the Brazilian market during Black Friday and Singles’ Day, you must offer your customers the payment methods they already use in their daily lives.
According to data from the Brazilian Federation of Banks (Febraban), the 4 payment methods involving the highest number of transactions during 2022 were:
By offering these options, you considerably increase your chances of successful sales during these dates.
Black Friday typically drives sales of high-ticket products, and many people wait for this date to make high-cost purchases, such as electronics, cell phones, home appliances etc., which often are offered at very competitive prices.
To ensure good sales volume in Brazil during November, you must offer installment payment options to customers. Did you know that domestic research made by the Credit Protection Service revealed that 79% of Brazilians typically opt for this payment method? By offering this option, the changes of increasing your profits rise considerably.
Investing in marketing through one or more communication channels is considered key for increasing the brand awareness of your companies.
The recommendation is to carry out communication campaigns on social networks and search tools, which are typically used by customers to find products. When investing, it is important to consider the various channels available for reach your customers. Examples include:
When preparing for these commemorative retail dates, drawing on the support of strategic allies is critical, which could be a key advantage for successfully capturing the market. Based on an analysis of the global partners ecosystem in 2023, conducted by the portal Partner Hacker, sales are 53% more likely to be completed when partners are involved.
In this context, Bexs is the ideal ally for leveraging your business. We offer the Payin solution, a payment processor that allows your company to integrate into the Brazilian market and work with all local payment methods, reaching over 100 million e-shoppers nationwide. Moreover, by opting for our services, you gain access to advantages such as:
What are you waiting? Count on Bexs and take your business to new heights!